The Fusion Hybrid took the title in the “green” category and MKT won in the “luxury on road” group, beating out the 2010 Toyota Prius and 2009 Audi Q5, respectively.
“The MKT and Fusion Hybrid were both vying in extremely competitive categories, and that speaks to the versatility and quality of the product, that it beat out all the competitive entries,” said Nina Russin, Active Lifestyle Vehicle jury coordinator. “The designers dealt with ergonomic challenges in the case of both vehicles. The standard safety available also was impressive because that’s tremendously important to people with active lifestyles.”
The Fusion Hybrid delivers a class-leading 41 mpg rating in the city and 36 mpg on the highway, topping the Toyota Camry hybrid by 8 mpg in the city and 2 mpg on the highway. It also offers innovative new technology – SmartGauge™ with EcoGuide – that coaches hybrid drivers to maximize fuel efficiency.
“Many Fusion customers have a very active lifestyle, often including outdoor athletic activities. They want a vehicle that supports their ‘On the go’ spirit and the Fusion delivers,” said Chantel Lenard, group marketing manager, global small and midsize cars.
About the Active Lifestyle Vehicle awards
The awards program, now in its sixth year, recognizes new cars and trucks that best meet the needs of active buyers. The program is sponsored by AAA and the Active Network.
Twenty manufacturers participated in the 2010 competition, entering vehicles in seven categories. A panel of 12 automotive journalists drove the initial field of entries and pared the group down to 28 finalists.
Athletes on hand included members of Team Aquaphor, Active Network Media and the San Diego Triathlon Club, participating in sports that ranged from surfing and sprint triathlons to ultra-distance running. The athletes’ votes weighed 50 percent in the final tally, with jury panel votes comprising the remaining 50 percent.
